Brand & Press Kit
The LeakIQ brand, ready to use.
Logos, colours, typography and usage in one place. Everything here is the real, current artwork. Please use it as supplied.
Logos
The mark and wordmark
Use SVG wherever possible, and keep the symbol inside its tile. The wordmark sets “Leak” in ink and “IQ” in brand blue. Keep those colours and never restyle it.
Wordmark on light
Ink wordmark, blue IQ, on white or surface.
Wordmark on dark
White wordmark, blue IQ, on brand navy.
Colour
The palette
One brand blue carries the identity, on a family of deep navy grounds, with quiet neutrals and meaningful semantic colours.
Brand Blue
#155CFF
Primary. Actions, links, the symbol tile.
Sky
#4EA1FF
Emphasis on dark grounds.
Navy 800
#0C1D38
Primary dark ground.
Navy 900
#0A1428
Deepest ground, footers.
Ink
#111827
Primary text.
Slate
#64748B
Secondary text.
Recovered
#059669
Money recovered, positive.
At risk
#DC2626
Revenue at risk, failures.
Type
Typography
Recover what you earned
The product renders in the native system sans stack so it feels fast and familiar. For collateral, Inter is the recommended match. Hierarchy comes from weight and size, never from extra typefaces.
Using the brand
- Do use the artwork as supplied, in SVG where possible.
- Do keep clear space around the mark and honour minimum sizes.
- Do not stretch, rotate, recolour or add effects to the logo.
- Do not change the “IQ” blue or restyle the wordmark.
Press & media
Media enquiries
For interviews, comment or anything you cannot find here, get in touch and we will come back to you quickly.